May 26

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If I Market My Business Through Social Networking, How Much Time Will It Take Me?

By Brad Hauck

May 26, 2009


As a business owner, you know that time is everything. Since you have probably tried other marketing tactics in the past, you know how frustrating it can be when you spend time money on marketing your business, only to see little or no gain. Now you have heard that social networking is a good way to market your business you want to know how much time it will take you.

The time it will take you to market your business through social networking is dependent on how involved you become. There are several social networking websites available you may choose to market your business through one or two or all of them.

If you choose to market your business through one or two social networking websites, then a few minutes every couple of days would be sufficient if you are just providing links new status updates to the people in your network. You may spend a little more time upfront when you first start using social networking to find people who will follow you or agree to be in your network.

If you want to tackle your marketing hit all of the social networking sites, this can be a little more time consuming since you will have multiple networks to update. It will also take you a little extra time if you need to constantly change or upload photographs or images of your products.

When marketing to users on a couple of social networking websites, you should leave at least one to two hours a week. If you plan on marketing on all of the social networking sites or have the need to upload several images or graphics, you should plan on spending three to five hours a week.

When it comes down to it, marketing through social networking takes very little time compared to other marketing methods. The great thing is that you have total control over when you update things. Since you can use social networking sites 24/7, it is also a marketing tactic that you can easily do outside of normal business hours.

Brad Hauck

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