Let’s face it, there are few people out there who wouldn’t love a good coupon to their favorite local business. While there are a few ways to offer coupons to your local patrons online (through Groupon and similar websites), it hasn’t always been as easy to offer your customers coupons and discounts on your social media pages. Facebook is now trying to change that however with “Facebook Offers.” What are Facebook Offers and how can they help you promote your business online?
Facebook Offers are coupons that local customers can retrieve and use at your business. You can place an offer on your Facebook business page and when someone signs up for it, they’re emailed the details on how they can redeem the offer. It’s a simple process that looks to be an effective online marketing tool. What’s great is that there is no fee at all to place an offer on your Facebook business page, which also makes it very cost effective. You don’t have to pay to advertise the coupon or offer and it can easily be seen by those who already follow your business page.
Facebook Offers can help you promote your online business by letting your local customers know what specials, discounts and promotions you have going on. Of course, one thing that you can do to help promote your business on Facebook is that you can make up coupons or offers that are exclusive to your Facebook fans. You don’t have to use this strategy, but when people feel like they’re getting something in return for liking your business page and following your updates, it’s giving them something back for helping you out and that can make them feel special and appreciated.
You don’t have to have any technical skills in order to place an offer on your business’s Facebook page. The only major thing to take note of is that you do have to have timeline activated in order to utilise offers. A short while ago, timeline was not yet available for business pages but all of that has changed now. Once you have timeline activated, at the top of the screen, you’ll see what’s known as the “sharing tool” and you can go ahead and create your offer from there.
If you’re looking to create an awesome Facebook offer that’ll help promote your business, here are a few tips to help you out:
1. Use an image for your offer that grabs the attention of those who view your business page on Facebook. Make the discount stand out on the image and use text that’ll entice people to check it out.
2. Don’t put too strict of a time limit on the offer. While you don’t want to leave the offer open for too long, you do want to give people time to see it and decide if they want to take you up on the offer. Remember, not everyone is on Facebook every day or multiple times per day and therefore, you need to give them enough time to see it.
3. Finally, when you provide an offer, make it a real offer, not something that your business does from time to time anyway. Your regular customers will know your business inside and out and therefore, if it doesn’t seem like a good deal to them because it’s something they’ve received before, it won’t help your promotion efforts much.
Check out Facebook Offers as a way to help promote your business and also don’t forget to checkout timeline for business.
