When you’re out in public, it’s hard to ignore the mass number of people who you’ll see chatting away, texting or using the Internet on their mobile phones. Mobile phones have become so popular that it’s hard to walk out of your front door without seeing someone using one. What may not be known though is that people don’t just use their mobile phones when they’re on the go; they also use them at home for browsing the Internet quickly or for making a fast purchase online. If your use the Internet to help promote your business, making sure that you have a presence on mobile devices is essential.
According to the Sydney Morning Herald, as of a few short months ago, 4 out 5 websites in Australia weren’t optimised to be used on mobile. How does your website stack up? With so many people using smartphones to browse the Internet, having a mobile friendly website is important. If a person tries to view your website on their mobile phone or device and they either can’t view it or the site doesn’t display correctly, it will have a negative effect on your online promotion efforts. Online promotion is only going to work if people can find your website and properly view it.
To properly optimise your website for mobile, there are a few things that you can do. The first thing is to find out how your website looks on each different type of mobile phone or device. For example, you can see how it looks on an iPhone, an iPad, Andriod based devices and so on. Of course you don’t own all of these devices but you probably know people who do. Once you spot a problem with how your website displays or functions on mobile, you can then take that information to your web designer or web developer.
If you happen to use WordPress, the process may be a little easier. There are quite a few plugins for WordPress that will make your website mobile friendly. All you need to do is find the one that you want to use, install the plugin and you’re ready to go. For custom mobile features, you may still have to set up a meeting with a web developer but installing a plugin can quickly at least fix some of the issues that your website is having on mobile.
Remember, one of the most important things about promoting your business online is being able to be found and allowing users to access the information that you want them to be able to access. If your website isn’t properly optimised for mobile, you could potentially be missing out on customers.
