When you promote your business on the Internet, there are several different options for interacting with your customers or potential customers. You can use social media, blogging and pictures to name a few, but have you ever considered using videos to promote your business online?
For some businesses, the decision to use videos in their online marketing plan is simple, but for others, deciding whether or not to use videos isn’t as easy. Will videos really help my marketing strategy? Can I use videos with the type of business that I own? What about the expense of having a video made? Those are all questions that business owners often ask themselves before deciding to use videos to help them promote online.
Let’s go more in-depth with these questions one by one:
Will Videos Help My Marketing Strategy?
There are several determining factors that go into whether or not using videos will help your online marketing strategy. What’s in the videos, the quality of the videos and if Internet users are looking for the information that’s contained in the videos are just a few of the factors that go into determining whether or not videos will help. While every business’ marketing strategy is different, here are a few ways that videos can potentially help your strategy:
- Videos sometimes appear in the search engine results near or at the top of the results page.
- Videos provide a way for customers or potential customers to interact with your business.
- If you sell products, videos give people a way to see the products in more detail, including how they work.
Can Videos Be Used With The Type Of Business You Own?
One thing that makes a lot of businesses hesitate when it comes to using videos is wondering whether or not videos are a good fit for the type of business that they own. However, you don’t need to be selling a product in order to promote your business using videos. For example, if you’re a writer, you can make a video that shows other businesses how helpful it is to use your services. If you’re a graphic designer, you can make videos that show tips on how to use certain design methods. If you do sell products though, a product demonstration is a great way to connect with people and show them how useful your products are.
What About Expenses?
Every business has to be concerned with their budget and one of the first things that come to mind when thinking about videos is the money that it’s going to cost to have one made. While professional videos can be quite pricey, most inexpensive handheld video camera, cell phone cameras and even web cams can take high quality video and audio. Videos are best when they’re done with quality in mind, but if you know how to work your camera or you keep video recording in mind when searching for a new device, the costs don’t have to be extreme. If you’re not familiar with taking videos, you can always check around your office or business to see if there are other employees who have experience.
If you decide to use videos for promoting your business online, you then need to decide what to do once your video is done. There are several places to post your videos online: Facebook, YouTube, Vimeo, your blog, your website, Google Plus and so on. Videos are a fun and exciting way to step up your game when promoting your business online.
