With the new changes to Google’s algorythm this month, the game keeps twisting. Matt Cutts, one of Google’s leading engineers has released a list of 10 things that have been updated. A lot of it won’t really be of interest to most people but the 4 things below are worth commiting to memory.
Ranking Changes
Four of the changes are relating to how the search results are actually ranked:
- Better “Official” Page Detection & Boosting: “We try hard to give our users the most relevant and authoritative results. With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking.”
- Image Search Loses A Ranking Signal: “We decided to retire a signal in Image Search related to images that had references from multiple documents on the web.”
- Better Date-Based Search Results: “We changed how we handle result freshness for queries where a user has chosen a specific date range. This helps ensure that users get the results that are most relevant for the date range that they specify.”
- Fresher Results: “As we announced just over a week ago, we’ve made a significant improvement to how we rank fresh content. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query.”
http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html
