Social media is built for sharing, which makes it a great way for spreading the word about promotions. But when you provide an incentive for sharing your promotion, it has an even better chance of going viral.
See how a retailer created a product giveaway campaign that required social media users to become involved on Facebook or re-tweet messages on Twitter to qualify to enter drawings. Not only did they significantly grow their social media followers, but for some products, sales increased 15%.
