Content marketing- is it just a fancy term for blogging? It can be, but for the most part, content marketing is a powerful way to promote your business online and the process goes way beyond simply blogging. First and foremost, what exactly is content marketing and how can it help a business promote their brand online?
Content marketing is writing and then distributing important, informative and valuable content that your business’s targeted audience will be attracted to. Going back to blogging for a moment, the reason why some people view blogging as content marketing is that the purpose of some blogs is to drive traffic to the website the blog is on. The issue though is that in order for it to truly be content marketing, the content needs to engage with your prospective customers in a way that they prefer and it has to be informative and useful. Simply writing a piece of content and tossing it up on a blog is not effective content marketing.
Another thing to take into consideration about content marketing is that it’s not just limited to the written word. Content marketing also includes videos and any other type of content that can engage the user and pass on useful information. Content isn’t just limited to blogging platforms either; it can include website pages, notes on Facebook and other common places where content is published.
So how does content marketing help promote your brand online? Think about it this way: One of the main reasons why people use the Internet is to find information. If you’re providing the information that they’re looking for through your content and people are able to be engaged by it (especially people who you’d consider your targeted audience), you’re making an impact on them. This impact can help generate sales, generate more web traffic and create land loyalty. The most important thing to remember about content marketing is that it has to be done right in order for it to be effective.
