When you need to promote your business online, social media is one of the easiest platforms to take advantage of. Through blogging and social networks like Facebook and Twitter, you can reach your customers in an effective and transparent manner. Recently, Facebook started rolling out their Timeline feature for personal profile pages. The Facebook Timeline works like a regular timeline by letting people know when you did what. It breaks it down by year and then by month and day. Timeline also includes a few extra cool features such as a large cover photo. Facebook’s Timeline could help businesses that use Facebook for marketing and self-problem, but there’s an issue: Timeline isn’t yet available for business pages.
Even though Facebook Timeline doesn’t yet exist for business pages, let’s explore how Timeline could benefit your business if and when it becomes available for pages.
Going back to the large cover photo, imagine if you could have a huge image of your most popular product right on top of your Facebook business page. When users landed on your page, they’d be greeted with an image that’d be hard to ignore. By having a large cover photo in place, you’d be using an attractive design element that would intrigue people. Even if you don’t sell products, you could use your business’s logo or the header image of your website so that Facebook users could easily recognize your brand. Remember, first impressions mean everything, even when you’re doing business online.
Another way that Facebook’s Timeline can help businesses is that it creates a better flow of your business’s news and events. As of right now, when a user visits your Facebook page, they have to keep scrolling and scrolling to find information that you posted previously. If your Facebook business page is constantly being updated or it has a lot of comments, this could mean that the user would be scrolling for a while. The longer that people have to search for something, the better of a chance there’ll be that they will give up looking. With Timeline, users can search for information based on when it happened, which makes it much easier.
Finally, with the way that Timeline is set up, you could fit more information on your business page. With Timeline, you have boxes on the right and left hand side of the profile rather than just each individual post, picture or piece of information stretching across the whole page. This means that when a user visits the profile, they get to see more information about you (of if you could use it for your business page, more about your company).
Timeline for Facebook business pages would be great but as of right now, it’s not an option. It could however be an option in the near future, so in the meantime, you might want to start thinking about all of the different ways that Timeline could help promote your business so that when it is ready to go, you can start using it right away.
