One of the many reasons that business owners are marketing their businesses on social networking websites is due to the cost factor. Advertising through print, television or other media outlets can become time consuming very costly. With everyone trying to keep more money in their pockets, social networking is the perfect solution. How much does it really cost to market your business through social networking though?
When it comes to marketing your business through social networking websites, there are two ways to go about things. The first way is similar to pay per click advertising. Pay per click is when an ad for your business displays on a website or search engine you only pay a fee when a user clicks on the advertisement. Most social networking websites start their base advertising pay per click fees at a few dollars per day. The two websites which are the most popular for pay per click advertising are facebook.com myspace.com.
Why pay for something though when you can get it for free? While you can pay for advertisements banners on social networking websites, there is really no need to when you can pay nothing to advertise your business on the most popular sites. Marketing your business for free on social networking websites is quite simple.
All you need to do is create a simple profile include information regarding your business. The information should include a link to your website, your information (or contact information for the business), the location of your business, pictures of products (if you sell products) status updates.
Status updates are a great way to inform other social networking users what is going on with your business. You can notify other users of sales, new products, new services so on just by taking a few seconds to update your status on social networking websites.
There have been rumors flying around that the website twitter.com is going to start charging those who use the website for business purposes but so far no charge has been implemented and it is still free for businesses to use.
If you are concerned about marketing your business completely for free on social networking websites, it is suggested that you be careful if you decide to update your social networking profiles from your cellular phone. You may incur text message or airtime charges depending on the plan you have through your carrier.
In the end, marketing through social networking is free of charge as long as you go about things the right way. Pay per click advertisements can start to add up quickly and cellular phone charges can add up also if you decide to use either of these methods.
