First online businesses had to worry about keeping up with massive high resolution computer monitors. Then online businesses had to worry about how their websites displayed on tiny smartphone screens. As if there haven’t been enough changes over the past few years when it comes to catering to screen sizes, now online businesses have to worry about how their sites look on tablets. How concerned do website owners and online businesses need to be with tablets? Whenever there’s a chance to how consumers are using the Internet, businesses need to know about it so they can accurately keep up with the changes. Let’s explore a few statistics regarding tablet use:
It wouldn’t automatically be assumed that a tablet user would be spending a lot of money when they shop from their device, but according to the latest statistics, they are. According to Forrester Research and shop.com, businesses are seeing sales from tablets that are overall higher amounts than sales on computers or other devices. In other words, consumers are, at least for the time being spending money when they’re using their tablets. And what about those QR codes that seemed to be going out of style as quickly as they came in style? According to the research, QR codes are a popular tool for online marketing.
Are sales from tablets and smartphones overtaking sales generated by standard web browsers on computers? Not even close, but what’s important to note from this information is that if you own, operate and promote a business online, mobile can no longer be ignored. Even if mobile sales only account for 2 or 3 percent of the total sales that your online business makes, those sales would be obsolete if you weren’t prepared to cater to tablet and smartphone users. Now is a great time to make sure that your website is working properly on mobile and that it’s user friendly on mobile so that you’re not missing out on important sales or business opportunities.
