Can you really promote your business online using 140 characters or less? If you’re used to blogging or even using Facebook (which has a more liberal character limit for updates), then getting used to Twitter may be a little difficult. As a business owner, you want to be able to express things happening in your business to your online followers, but you really don’t need more than 140 characters to do so. You can learn how to effectively use Twitter for your business in a few simple steps.
Step 1: The first step to effectively using Twitter to promote your business online is to make sure that people recognise your brand. Twitter allows users to upload their own background image. This image can be your logo, a product, an image from an event or anything else that can help connect users with your business. A background image that stands out can help attract attention to your business’s Twitter profile.
Step 2: When you’re promoting your business online, there are going to be times when you need to post a link to your website or to other relevant business information. Website links are typically long and they can deplete your 140 character limit pretty quickly. To shorten the URLs and give yourself more space, use a service that shortens URLs such as bit.ly.
Step 3: If you blog on your business’s website or business’s blog, remember that you usually only blog every few days or at the most, once a day. When you’re using Twitter to help promote your business online, you can Tweet several times a day, which is going to give you more room to say what you want to say. Just make sure to space them out so that users don’t view your Tweets as spam.
Step 4: Realise that Internet users and consumers are very busy these days. Normally, a person wants to find the information that they’re looking for quickly and move on to other things. This is one of the reasons why Twitter works; users can get quick updates and information without having to read a ton of information. The shorter you can convey your message, the better.
Step 5: It’s not how many people follow you, it’s who follows you on Twitter. If you can connect with big names in your industry, it’s going to help other users become interested in your business. Users often choose to follow those who are followed by others in their social circle.
Twitter is different than other social media networks but by following the tips above, you can be well on your way to using it effectively to market your business online.
