June 5

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What Are The Advantages of Using Social Bookmarking For My Business?

By Brad Hauck

June 5, 2009


You have decided to enlist the help of social bookmarking sites to market your business. This is an excellent marketing choice as it is becoming one of the leading ways on the Internet to market businesses websites. You know that online businesses have had success with it, but what are the advantages of using social bookmarking for your business? There are three main advantages to consider.

The first advantage is the fact that using social bookmarking provides an easy way for your website to obtain inbound links. If you have read anything about search engine optimisation for your website, you know that having good inbound links to your site is essential to gain position in the search engine rankings. Large social bookmarking sites have very good page ranking themselves. Due to this, if a big social bookmarking site has a link to your website than you will gain the advantage of this.

The second advantage is traffic count. The more you other users of your website publish your website link content on social bookmarking sites, the higher your traffic count is going to be. There are millions of Internet users who use social bookmarking sites as their premier way in finding the information that they want. For example, if your website is ranked well by users of a social bookmarking site, this can generate thousands of unique hits per month to your website. Not only will you see an immediate increase in traffic count, you will see a continued gain over years to come.

The third advantage we are going to cover is the fact that social bookmarking users rank the websites, not the search engines. When you are optimising your website for search engines, you are doing this so that the scientific processes that search engines use called algorithms will think of your website as important. With social bookmarking, your website is manually ranked by Internet users there is no mathematic equation involved. This is vital for websites which may not be search engine friendly but that are human friendly.

If you have spent time trying to get your website noticed, you can see why social bookmarking has a great advantage. Sometimes search engines are not the best at ranking what sites are important what sites are not important. By using social bookmarking sites, you are giving the Internet users control over what they find important not.

Brad Hauck

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